Our first goal is to take further into account what kind of new gear our customers want to see. While we put a lot of thought and effort into making our gear, we also know it is important to do a better job of finding out what type of stuff our customers want to see. We want to hear from you! If you have an idea for a certain product you would like to see developed, click here to let us know. It is exciting for us to have our following continue to help shape and develop Northern Wake Company, and this seems like the perfect opportunity.
The second goal for 2018 is to expand our target market. For the last few years, we have been based out of Duluth, MN, and have focused most of our attention on the state of Minnesota. Currently, all of our authorized retailers reside in Minnesota. We love this place, but realize there is a huge opportunity to spread our brand and love for the lake to some surrounding areas. Our focus is to continue to grow our brand in Minnesota, but also to expand to Wisconsin, Iowa, and the Dakota’s. Some of our ideas will roll out within the next few months, and we are excited to share those with you. When it comes to bringing our products to retailers, we have been fairly selective. For us, there is always an emphasis on finding shops that really embody what Northern Wake Co. is all about. We are always looking to make connections with local store owners, and will be taking some adventures outside the walls of Minnesota to further those connections. If you have any thoughts on a storefront that Northern Wake would fit well in, or if you are in the retail business and want to connect, let us know here!
Our last goal for 2018 is more of a personal goal, to do more of what we love, with who we love! Andrew and I both have what we like to call a “100 Percent Personality.” Whatever we are doing, we are giving it 100 percent of our effort. Whether it be running Northern Wake Co., school, work, or the adventures we find, we are all in. Knowing this, we sometimes find ourselves forgetting to relax and enjoy the beauty of the lake. For me, it is the most freeing thing in the world to cruise around the water at night with my family and friends. An early morning fishing outing with my Dad in our secret crappie hole is also at the top of the list. Our goal is enjoy the good times; the boat rides that inspire us, the bonfires that bring us together, and the friends we will never forget. These times are irreplaceable and ultimately the inspiration behind Northern Wake Company, so it only makes sense to strive for more of them!
Cheers to 2018,