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First Things First

9/13/2017

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Almost three years ago to date, my partner Andrew and I sat in a college dorm room and came up with the ideas that eventually led to the creation of Northern Wake Company. With both of our college graduations just around the corner, we are taking this opportunity to reflect on the journey and growth of Northern Wake Co., and what the future looks like for the company.

We are so impressed with the amount of support we have had pour in over the last three years, and we can't thank you all enough. We learn as we go, and on the way, our product line continues to grow and the quality of our products continue to increase.  Every day we are striving to design products that make us proud. 

One of the biggest missions that really embodies the Northern Wake Co. brand is our love for our waters and the desire to keep  them clean.  Water is our most precious resource. However, it is often taken for granted. We have pledged to give a portion of all of our proceeds to different water conservation efforts around the Midwest area. But we want to do more.  The realization set in for us that although our donations are helping, we are not scaled as a company, yet at least, to make the type of impact that we are looking to make. 

That is where our future is heading. We want to continue to produce quality products that engulf our love for the water and inspire people to love their waters, but we also want to expand our efforts to keep our waters clean. As a company, we don't know exactly what that looks like yet, but rest assured we are well on our way to figuring it out.  
"Water is our most precious resource. However, it is often taken for granted."

A few of our ideas for furthering our clean water efforts will debut this Fall, and will roll into the Winter. We are excited about the projects we are working on, and believe that our customers will be too.  

Continue to follow this weekly blog to find out what we are working on, and get some inside looks. One thing we are sure of is the potential that Northern Wake Company possesses to genuinely make a difference, and we can't wait to journey forward with all of you. 

Thanks for reading, and remember to #ownthewater 

Nick Anderson
Co-Founder
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    Nick Anderson and Andrew Achter

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